![]() ![]() Spotify says that those who encounter a Showcase are six times more likely to stream the release. ![]() The Home feed is the most popular tab on the Spotify app – it is also where the app first brings users upon opening it – and artists will be able to pay to have a sponsored banner at the top of the page. In its announcement of Showcase, Spotify lauded that new singles accrue most of their streams not immediately upon release but in the months following, citing that an average of “75% of a release’s first-year streams happen after the first month.” Spotify is calling the tool “Showcase,” billing it as a campaign tool for artists and managers to get their music in front of untapped audiences. The streaming service is now giving artists the option to pay to appear as sponsored recommendations to users.
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